The Vibrant Awards recognizes today’s leading advertisers ability to align creative with the words most relevant to their campaign. Each nominee is judged by a panel of industry experts and the winner is chosen based on three key criteria:

• The creativity of your execution and word selection
• How in-text advertising added value to your campaign
• How in-text advertising effectively communicated your brand message and met campaign objectives

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1. Who is Vibrant?
Vibrant, a world leader in contextual technologies and in-text advertising solutions gives marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Reaching more than 165 million unique users per month (comScore, Dec 2009), Vibrant manages more than five billion words and phrases each month for top brand advertisers such as Microsoft, Unilever, HP and Sprint and Sprint.

To find out more about us, visit: www.vibrantmedia.com, www.vibrantmedia.co.uk, www.vibrantmedia.de, www.vibrantmedia.fr

2. What is in-text advertising?
Vibrant in-text advertising enables leading brand advertisers to highlight words in web content, gaining mindshare by aligning relevant information with the words that define brands and products. Each ad is user-initiated, meaning the user is in complete control of viewing the advertisement and clicking through to landing page for more information.

3. Who were the 2009 Vibrant Awards Winners?

Take a look at the 2009 winners

4. Who were the 2009 Vibrant Awards judges?
A distinguished panel of industry judges were invited to evaluate the nominated campaigns for creativity, word selection and effectiveness in communicating the brand message and meeting campaign objectives. View Judging Videos

Thank you to all who participated:

5. Who should enter the Vibrant Awards?
If you are a client or agency that has run a Vibrant in-text advertising campaign you are eligible to submit. Vibrant received over 150 entries from client and agencies across the U.S., UK, Germany and France for its 2009 Vibrant Awards.

6. What do I need to submit to enter?
Provide us with details of your Vibrant in-text advertising campaign, focusing on the creativity of your execution and word selection. Illustrate how effectively in-text added value to your campaign and how it effectively communicated your brand message and met campaign objectives.

7. How much does it cost to enter?
The Vibrant Awards are free to enter.

8. Are my entries confidential?
Entry submission details are confidential. Key campaigns will be chosen to be featured on the website as latest entries with prior permission of the advertiser/agency.

9. When is the deadline?
The deadline to submit campaigns is April 15, 2010.

10. When will the 2010 winners be announced?
The 2010 Vibrant Awards winners will be announced on June 10, 2010 (U.S.) & June 17, 2010 (EU)

If you have any further questions about the Vibrant Awards, please email awards@vibrantmedia.com