Vibrant Media Awards
     
 
The Vibrant Awards recognize the best of in-text and contextual video advertising. Each nominee is judged by a panel of industry experts and the winner is chosen based on three key criteria:
  • The creativity of your execution and word selection
  • How in-text advertising added value to your campaign
  • How in-text advertising effectively communicated your brand message and met campaign objectives
 
  1. Who is Vibrant Media?
  2. Why the Vibrant Awards?
  3. What is in-text advertising?
  4. Who entered the 2008 Vibrant Awards?
  5. Who were the 2008 Vibrant Award winners?
  6. Who were the 2008 Vibrant Awards Judges?
  7. What work is eligible for entry?
  8. What do I need to submit to enter?
  9. How much does it cost to enter?
  10. Are my entries confidential?
  11. When is the deadline?
  12. How will the 2009 winners be announced?
 
 
Who is Vibrant Media?
Vibrant Media is a world leading video and contextual advertising network. The company works closely with advertisers to plan, buy, deliver and optimize in-text and contextual video advertising campaigns and has offices in New York, Chicago, Detroit, San Francisco, London, Paris and Hamburg. Vibrant Media reaches more than 125 million unique users per month* and manages more than 5 billion words and phrases per month for top advertisers including Sony, Intel, Johnson & Johnson, Microsoft and Toyota.

To find out more about us, visit:

www.vibrantmedia.com
www.vibrantmedia.co.uk
www.vibrantmedia.de
www.vibrantmedia.fr

Why the Vibrant Awards?
Since Vibrant Media was founded in 2000, the industry has embraced contextual advertising. The launch of Vibrant Video in 2006 took in-text and contextual video advertising to the next level, enabling advertisers to use video to reach audiences in a relevant contextual environment. The Vibrant Awards enables us to recognize these efforts and share them with you.

What is in-text advertising?
Vibrant in-text advertising highlights words in web content, aligning specific keywords with relevant brand messages. When a user mouse’s over the trigger word or phrase, an ad appears. Users are in complete control of that ad – they can click through to the landing page beyond, or not. Through the Vibrant Media Word Ownership Program, advertisers can cut through the online advertising clutter by exclusively securing their brand words across the internet.

Who entered the 2008 Vibrant Awards?
If you are an agency in the USA, UK, Germany or France or an advertiser that has carried out a Vibrant in-text or contextual video advertising campaign then you should enter. Simply tell us how in-text advertising contributed to your overall campaign strategy and about the effectiveness and creativity of your campaign.

Vibrant received over 150 entries from agencies in the USA, UK, Germany and France for its 2008 Vibrant Awards.

View all submissions

Who were the winners of the 2008 Vibrant Awards?
Who were the 2008 Vibrant Awards Winners - US.

Who were the 2008 Vibrant Awards Winners - EU.

Who were the judges in 2008?
A distinguished panel of industry judges were invited to evaluate the nominated campaigns for creativity, word selection and effectiveness in communicating the brand message and meeting campaign objectives.

Thank you to our 2008 Vibrant Awards Judges:

    USA Judges

    • David Cohen, EVP, US Director of Digital Communications, Universal McCann Interactive
    • Sarah Fay, CEO, Aegis, North America
    • Mike Hurt, Director of Ad Planning, Microsoft & Co-Chair, IAB Digital Video Committee
    • Steve Katelman, Director Strategic Partnerships, OMD
    • Brian Morrissey, Digital Editor, Adweek
    • Jack Myers, President, Myers Publishing, LLC

    EU Judges

    • Guy Phillipson, CEO, Internet Advertising Bureau (IAB)
    • Peter Bale, Executive Producer, Microsoft
    • Dr. Jochen Kalka, Editor-in-Chief, Werben & Verkaufen
    • Susan Kingston, Business Director, International, Neo@Ogilvy
    • Rich Sutcliffe, Digital Editor, Media Week
    • Richard Townsend, Partner, Circus Street
    • Rob Watt, Media Director, Avenue A | Razorfish

What work is eligible for entry?
Please stay tuned for the 2009 Vibrant Awards submission period.  

What do I need to submit to enter?
Provide us with details of your Vibrant in-text or contextual video advertising campaign, focusing on the creativity of your execution and word selection. Illustrate how effectively in-text or contextual video advertising added value to your campaign and how it effectively communicated your brand message and met campaign objectives. Please stay tuned for complete details on the 2009 Vibrant Awards submission process.

How much does it cost to enter?
The Vibrant Awards are free to enter.

Are my entries confidential?
Entry submission details are confidential. Key campaigns will be chosen to be featured on the website as latest entries with prior permission of the advertiser/agency.

When is the deadline?
Please stay tuned for the 2009 Vibrant Awards submission deadline.

How will the 2009 winners be announced?
Awards will be presented at the Vibrant Awards Ceremony taking place in NYC and London. Please stay tuned for dates for the 2009 Vibrant Awards.

If you have any further questions about the Vibrant Awards, please email awards@vibrantmedia.com

*comScore 2008

 
a Vibrant Media
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