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Finally, the Judges Choice Award (Blue), is a special honour awarded to Chrysler France (Mediaedge:cia / Proximity BBDO, France) for their innovative and creative Chrysler Sebring launch in France. Chrysler Sebring created five video clips for its launch in France. These videos were custom designed for their in-text campaign and followed a man through his daily routines (sleeping, shaving, exercising, cooking, watching TV). Each video was targeted according to the time of day. When a user moved their mouse over 'Sebring' in the morning they would interrupt him shaving and he would politely direct them on to use the in-text unit to find more information about the Chrysler Sebring.
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More Photos
Craig Gooding, Vibrant Media | Guy Phillipson, Internet Advertising Bureau (IAB) | Eric Labourier, Chrysler France | Sophie Tripier, BBDO | Sean Finnegan, Vibrant Media.
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 Download PDF Case Study
 Vibrant Media’s in-text solution allowed Chrysler not only to be creative in our use of words but also to deliver the right contextual message at the right time of day - thus maximizing the receptiveness of consumers to this campaign
Frederic Amar, Head of Marketing, Chrysler France
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