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Second Place (Silver) went to Fiat and Isobar, France for their 2008 Fiat 500 campaign. The Fiat 500 campaign secured words such as 'Fiat', 'chic', 'compact' and 'fun' inside relevant web content. Their creative featured objects commonly associated with these words to create a personality for the car. By aligning their brand with these words across premium websites, Fiat successfully drove awareness amongst its key target audience.
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More Photos
Craig Gooding, Vibrant Media | Guy Phillipson, Internet Advertising Bureau (IAB) | Laurent Aliphat, Fiat | Pierre Emmanuel Cross, Isobar | Sean Finnegan, Vibrant Media.
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 Download PDF Case Study
 Vibrant Media’s innovative in-text solution enables Fiat to effectively communicate its brand identity using a relevant word or phrase whilst maximising the interactivity between its target audience and the Fiat brand. We believe contextualisation is key to enhancing the users’ search for information.
Laurent Aliphat, Advertising Director, Fiat France
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