HP used Vibrant in-text advertising to promote their core brand message, “Make the Computer Personal Again” by highlighting words such as ‘innovative’ and ‘notebook’.

EMI announced the release of the Beatles new album, Love, by highlighting the word ‘love’ across the internet in 7 different languages.

Visa sought to reach ‘small business’ owners through the use of video case studies designed specifically for online placement. The case studies were launched from relevant words and offered advice on how to solve small business problems.

Nintendo used in-text advertising to educate users on
the universal qualities of the Wii Gaming System. By sponsoring the word ‘We’ across the Internet, Wii was literally defined as a console that everyone can enjoy.

By highlighting words like ‘system performance’ and ‘business growth’ CIO 360 promoted enterprise solutions to help increase interest in the brand and drive purchasing behavior.

To raise awareness and help find a cure for Breast Cancer, the Breast Cancer Research Foundation turned the word ‘Breast Cancer’ pink across the internet during the month of October.

IBM wanted an innovative medium to show how they'd delivered business value for the Wimbledon Championship. Using sports words such as ‘tennis scores’ and business words such as ‘real time data’ they achieved maximum awareness across their two target audiences.

Oreo created buzz around its new ‘Double Stuf Race League’ by highlighting its brand ambassadors across the internet. Using football stars like ‘Peyton Manning’ and ‘Eli Manning’, Oreo launched a teaser campaign featuring a mysterious 'new league' the quarterbacks were joining. Oreo then launched a brand campaign, which revealed the concept of the ‘Double Stuf Race League‘, tying its ambassadors to the Oreo brand.

By exclusively securing their brand words such as ‘adventure’ and ‘jeep’ inside web content for all of 2007, Chrysler LLC cut through the online clutter and engaged customers with a user driven advertising experience.

Microsoft used Vibrant in-text advertising to help raise brand awareness and shift consumer perceptions by highlighting words such as ‘people ready’ and ‘business process” within relevant web content.

Phenomenon or coincidence? For the release of the film "The Number 23", New Line Cinema highlighted words such as ‘DNA’ and ‘Titanic’ to illustrate the 23 enigma across the Internet.

UK's Channel 5 used Vibrant in-text advertising to launch two new channels, Five Life and Five US. They highlighted words such as ‘Your Life’ and ‘Action Adventure”.

Showtime sought to raise awareness for its Monday night line-up of the hit series ‘Weeds’ and its new show ‘Californication’ by highlighting words like ‘Monday’, ‘primetime series’ and ‘Mary-Louise Parker’ across the internet. The creative was built specifically for online, with a video teaser edited to promote both shows.

By highlighting words like ‘concert tickets’,‘magazine subscription' and ‘gift card’ Coca-Cola was able to promote its ‘My Coke Rewards’ program inside relevant web content. Users were able to view 4 different prizes inside the ad unit, which were customized based on the vertical it was appearing in.

To communicate that YELLOWPAGES.COM is part of the new AT&T, YELLOWPAGES.COM partnered with Vibrant to allow users to immediately experience the service themselves. By highlighting words such as ‘pizza’, ‘shoe repair’ and ‘restaurant’, YELLOWPAGES.COM conveniently delivered a live local search while users were reading relevant web content.