Ask.com won the Gold by epitomizing the skillful use of in-text, fully leveraging the format strategically and creatively to engage the consumer and deliver results. By tapping into consumers' insatiable interest in celebrity, Ask.com intercepted users by highlighting celebrity-related words -- like Angelina Jolie, Indiana Jones, NFL, Jay Z, Jennifer Aniston, Mandy Moore, and more – within related content, and provided a dynamic API feed with additional search information. This campaign, which was a unanimous hit among the judges, captured outstanding click through rates across the board.