This award recognizes a campaign that the judges felt deserved special recognition for its clever approach. The winner of the 2008 Vibrant Judges' Choice Award is Unilever for Sunsilk's Color Boost. Using words and phrases including 'confident women', 'healthy shine', 'shampoo', and "hair color', Unilever aimed to increase awareness of Sunsilk's Color Boost. By highlighting the words 'blondes' and 'brunettes' and creating a virtual duel between them, Unilever delivered sassy video creative that perfectly illustrated the notorious battle between blondes and brunettes.